Saturday, January 31, 2009

Just a quick update on Shivers


It appears that Shivers founder got the inspiration for Shivers from wearing pantyhose to keep warm!

http://orlando.bizjournals.com/orlando/stories/2007/07/09/smallb1.html


Another great business idea! I really want to try these out!

2 comments:

Visone said...

The idea is not bad at all: the warmth of a pantyhose *without* the pantyhose!

Anyway, if the warmth given by Shivers is the same (or even better, I don't know), I still prefer to see my legs encased in a pair of smooth, silky pantyhose.

PH Balanced said...

Yes, I do too, but I think it is a great marketing ploy. Make hose or tights (what ever you want to call them) and market them as high tech sporty underwear!